SEO: What Is It?
Without prospective buyers actually getting to your website and purchasing your product or offerings, your website will not have any meaning to you. Search engine optimization is the activity that ensures that your website is set up in such a way that researchers could stumble upon your website on the search engines when they are trying to find your product or the activity that you are offering. There are umteen search engines out there, but the most influential ones to have a good ranking on would be Google, Yahoo and Bing. As seo consultants in South Africa, we advise that you try and get good listing on Google.co.za , as most researchers that live in South Africa use Google.co.za to do their web research.
Getting good ranking on the search engines is so vital that the CNN News Website wrote about it recently.
Factors that have a bearing on your Google page rank.
On-page factors: The way that you set up your web page is for your search engine optimization.
Keywords – The keyword meta tag of your web page will tell the Google bot ( the software that crawls the World Wide Web for new posts on websites ) what you perceive to be crucial keywords for that page or post. You must remember to do decent keyword research to see what prospective buyers are looking for and what they type into the search box when they are researching your product.
Great content- Why should visitors come back to read your content if it is not intriguing or just a duplication of what many people write on their websites? It is vital that your content is well written, exciting and worth sharing
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Title Tag – This is the first thing that the search engines see. They will judge the keywords that you said are essential against this title tag. Please make sure that your keywords reflect here.
Meta Description – This is an elaboration of your title tag and will tell future visitors more about} your site in roughly 20 words.
Bold keywords on your content – Google and other different search engines place great emphasis to your keywords being in bold in the text of your articles
Off-page factors: These are the most distinguished factors for search engine optimization. There are really 3 factors that you must concentrate on:
Links to your website – The more sites have links to your website, the more significant your website looks in the eyes of the search engines. These links should only be be from respectable sites that are in the same field as your website. For example, if you are selling cars, try finding links from different sites that are selling the same products. You should also try to get a 1-way link, because they are loved by the search engines
Traffic to your website – If you see only ten or so visits to your website every day, Google will certainly not see the website as influential and wil thus not render you a good ranking. You must have umteen visitors to your website in order to have a good ranking on the search engines.
Social Media – This became a very crucial search engine optimization factor almost 2 years ago. If people are not mentioning about your site on online communities like Facebook and Twitter, your site will not rank well in the search engines.
You should never try and cheat the search by purchasing artificial traffic or take part in link exchanging schemes. Your website will get banned and you will have wasted a lot of money.
